New Zealand Branding Photography

New Zealand Children’s Clothing Company – Paul and Paulie – Good Cotton For Great Kids

It was an absolute pleasure to capture the hero and branding photography for the new Native Bush and Beach Collection for Paul and Paulie recently.

Paul and Paulie are a New Zealand company run by Rachel & Peter Emmanuel. Paul and Paulie designs, creates and produces stunning, sustainable and affordable babies, children’s and Mum’s clothing.

Paul and Paulie are a values driven business that focuses on ethical, responsible and sustainable practices. Excellent quality garments and natural 100 % organic cotton certified by the Global Organic Textile Standards.

Paul and Paulie say “That’s doing it right for your precious little ones, the planet, and our future! Give your child the very best start in life!”

The products are designed in New Zealand for our climate. They are designed to be breathable, great on skin and stay soft after every wash. 

The new collections were designed by Rachel and inspired by the beautiful flora, fauna, beaches and bushes we have in New Zealand.

When Rachel got in touch regarding the hero and branding photography required for Paul and Paulie, we set up an meeting where we discussed who the brand appeals to, what market they were wanting to attract. We also discussed the look and feel of the photo session and what the final images needed to convey.

We worked together on recruiting models to wear the stunning garments for our photo session. We captured all of the images at Cockle Bay Beach. Using the sandstone wall, the Pohutukawa trees, grassy areas and native bush as our backdrops. We had multiple models (including 3 babies, four toddlers and little kiddies and beautiful Mums) that all wore the different garments and had multiple outfits changes thought out the session.

The final images are vibrant, fun, reflective of New Zealand nature, kiwi kids and the Paul and Paulie brand.

To see some of the images we captured, and the beautiful clothing collection please head to Paul and Paulie and

Rachel from Paul and Paulie gave Lisa this wonderful google review following the delivery of images….  

“Lisa Monk Photography captured our brand Paul and Paulie’s new products’ imagery recently. Right from the pre-session zoom meeting, model call selections, assisting with planning the beach photoshoot session, final images and communication, Lisa was genuinely interested in our baby clothes brand, proactive, creative, organized and professional. She brought out the best in capturing the visual imagery of all 7 adult models, 2 babies and 4 active toddlers, all with a calm and cheerful disposition. She worked tirelessly shuttling between the beach and native bush, to get the best and most authentic images. We are thrilled with the stunning images that she has delivered even before the expected time. As owners of a local small business, we highly recommend Lisa Monk and her work! Already our customers and followers on social media have noticed the premium quality of her imagery. Lisa, Thank you so much!”
Rachel Emmanuel, Ph. D.
Director, Paul and Paulie Organic Cotton Kids Wear

Thanks Paul and Paulie for choosing Lisa Monk Photography. It was an absolute pleasure creating with and for your wonderful brand!

For all the Parents and Grandparents out there do check out the Paul and Paulie clothing line. Beautiful colours, designs and pieces lovingly crafted for your little ones!

Rachel Emmanuel - Paul and Paulie

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